MORICON hosts UKAA webinar: Customer retention through technology
London, 29th June 2021
There is a large offering of technology assisting landlords, agents and asset managers with the back-end of managing units. Unfortunately, there seems to be a lack of products on the market aimed at the tenants during their residence.
This webinar looks behind the scenes to establish, if currently used “prop tech” actually serves the most important part of the property equation: the tenant. What do General Managers think, how do software developers tackle the future, can asset managers and investors create a competitive edge? Will developers demand a different approach from the prop tech providers?
With a diverse panel – front line General Managers to software developers to large corporate developers, the discussion evolves around the perception of efficient software for the site teams as well as tenants. How does this differ from the UK to the continent as well as how is the software development industry catching up.
Furthermore, the panel reviewed and commented on the use of online portals: how strategic is its implementation for larger entities, how customer needs require a balance with corporate aims and what are the few “must-haves” for any building.
This leads to the question how technology helps to retain and boost a sense of community. How can this be addressed through development of new software products and is this creating a competitive advantage? Lastly, how do the panellists perceive the actual daily experience of community life in a successfully run building.
The webinar closes showcasing a new tenant centred payment and order platform – ResiSettle – , highlighting that smaller companies are pushing on the market to focus directly on tenant’s needs. More focus for the development pipelines on better integration through APIs to other software packages is an important topic, the strategic benefit for brands to curate their various communities and how practical experience from occupied buildings might help to change perceptions.