How prop tech increases and sharpens customer retention?

With a diverse panel – front-line General Managers to software developers to large corporate developers, the discussion evolves around the perception of efficient software for the site teams and tenants. How does this differ from the UK to the continent, and how is the software development industry catching up?

An extensive technology offering assists landlords, agents and asset managers with the back end of managing units. Unfortunately, there seems to be a lack of products on the market aimed at the tenants during their residence.

This webinar looks behind the scenes to establish if the currently used “prop-tech” actually serves the most critical part of the property equation: the tenant and how to increase retention. What do General Managers think? How do software developers tackle the future? Can asset managers and investors create a competitive edge? Will developers demand a different approach from the prop tech providers?

Furthermore, the panel reviewed and commented on the use of online portals: how strategic its implementation is for larger entities, how customer needs require a balance with corporate aims, and what the few “must-haves” are for any building.

This leads to the question of how technology helps to retain and boost a sense of community. How can this be addressed through developing new software products and is this creating a competitive advantage? Lastly, how do the panellists perceive the daily experience of community life in a successfully run building and their take on successful customer retention strategy?

The webinar closes by showcasing a new tenant-centred payment and order platform – ResiSettle –highlighting that smaller companies are pushing on the market to focus directly on tenants’ needs. More focus for the development pipelines on better integration through APIs to other software packages is an important topic, as the strategic benefit for brands to curate their various communities and how practical experience from occupied buildings might help to change perceptions.